WINGAS advertising goes beyond bordersRusso-German long-distance gas company launches advertising campaign in Belgium
Brussels/Kassel. Open borders, a European single market - they may be a matter of course now for many commodity flows, but this positive development is still in its beginning stages in the energy market. Now, the German long-distance gas company WINGAS has introduced powerful momentum to competition in neighbouring country Belgium. WINGAS, a German-Russian joint venture between BASF subsidiary Wintershall and OAO Gazprom as the largest gas producer in the world has been selling natural gas with great success on the Belgian market since the beginning of the year. In no time at all, the company has already taken a 6% share of the Belgian gas market.
With a view to acquiring in particular major customers and industry in Belgium, WINGAS has now launched an advertising campaign in leading Belgian media. The company advertises itself with a border motif depicting a lifted barrier and an oversized signboard with the heading "Dear Neighbours". Potential customers informed that the energy market in Belgium has now been liberalised and that WINGAS is now supplying natural gas to neighbouring Belgium. The advertisement will be run in print media in all three languages spoken in Belgium - Flemish, French and German.
In Belgium, WINGAS has signed supply contracts with renowned industrial customers such as food manufacturer Campina, the world's largest chemicals group BASF with several plants in Belgium, the world's largest oxygen production plant of French company Air Liquide in Antwerp and a gas/steam power station currently being constructed by the German RWE group in Antwerp.
Note for Picture Editors: Advertising campaign motifs can be accessed using the WINGAS GmbH press photo database.
WINGAS GmbH with headquarters in Kassel is a joint venture between Wintershall (65 %) and the Russian company OAO Gazprom (35 %). Since 1990, this joint venture has been actively supplying gas and delivers natural gas through its pipeline system now over 2,000 kilometres long to municipal utilities, larger industrial companies and regional gas suppliers in Germany.
WINGAS Belgium, whose European office is located in Brussels (21, Avenue des Arts/Kunstlaan), co-ordinates WINGAS' sales activities in Belgium. WINGAS representative staff for European energy policy are also based in the Brussels office. Chairman of WINGAS Belgium is Klaus Gebhard. Until last year, the 46 year-old manager held the position Head of Transportation and Storage at WINGAS.